Don’t just work.

Work smarter.


At Workbettr we believe

that working smarter, not harder, makes work better.

Technology has transformed how businesses and organizations operate, both internally with their employees, and externally, with customers and partners. Successful organizations that have embraced this shift have a competitive advantage. Digitally agile workforces are more productive, efficient and engaged. Their employees are happier. Their customers have higher overall satisfaction rates. Adopting a platform isn’t enough. You need a strategy in order to be successful. We can help.

“Coming together is a beginning. Staying together is progress, and working together is success.”

- Henry Ford

About Us

We partner with industry leading software platforms and our team of experts can answer any questions you have so you can make the best, most informed decision for your organization.

New technology can be intimidating. In today’s landscape, there are so many new platforms available that can improve how you work. It can make anyone’s head spin. Which to choose? Which meets your organizations' needs? What integrations are available? Will we need development? Customization? APIs?

We work directly with our clients to take the guesswork out of finding the right software platform. With our extensive platform and product knowledge, we can work with you to define your unique business requirements and objectives and determine which solution is the best investment to meet your needs.

Nothing great was ever achieved without enthusiasm.

- Ralph Waldo Emerson

Our Businesses

It doesn’t stop there. We know firsthand the challenges organizations face when adopting new software. Our subsidiaries, Social Edge Consulting and Avalaunch can work with you every step of the way to ensure your platform implementation is successful, from strategy and creative to community management and custom development.

Founded in 2012, Social Edge Consulting works with leading organizations to create beautiful online communities that optimize how companies connect, communicate and collaborate with their employees, customers and partners. Social Edge provides consulting services for businesses at any stage of their social journey and develops customized roadmaps for success and growth. Their platform partners include Higher Logic, Jive Software, Lithium, Salesforce, Telligent, and Workplace by Facebook.

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Avalaunch was formed to support the implementation and development of Igloo Software in companies and organizations around the world. The Avalaunch team is made up of pioneers of the Enterprise 2.0 and social business movements. We have over 50 years of combined experience consulting and advising businesses on creating engaging, elegant, efficient and user friendly solutions.

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If everyone is moving forward together, then success takes care of itself.

- Henry Ford

Platform Partners

We work with industry-leading software platforms and can help you determine which will best suit your organization’s needs.

Higher Logic

Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions, and stay connected.


Jive Software, part of the Aurea family of customer experience solutions, is the leader in accelerating workplace digital transformation for organizations, enabling people to work better together. The company provides industry-leading Interactive Intranet and Customer Community solutions that connect people, information and ideas to help businesses outpace their competitors. With more than 30 million users worldwide and customers in virtually every industry, Jive is consistently recognized as a leader by top analyst firms, including Gartner Inc., Ovum, and Aragon Research.


Lithium delivers awesome digital customer experiences at scale for the world’s biggest brands including Airbnb, AT&T, Sephora and Spotify. Comprising Social Media Management and Communities, the Lithium engagement platform enables brands to manage multiple digital touchpoints, facilitate millions of conversations. Lithium has a massive digital footprint with approximately 480 million new digital interactions analyzed daily, 100 million monthly visitors across its Online Communities, and 850 million online profiles scored through Klout.


Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.


Igloo is the leading next generation intranet platform. Through its portfolio of digital workplace solutions, Igloo partners with customers to address challenges related to communication, collaboration, knowledge management, employee engagement, and culture. Igloo integrates with the apps and systems your business relies on and centralizes information for a single source-of-truth and a more productive and engaged workforce.


Founded in 2004, Telligent is a leading provider of social community software for the enterprise. Telligent is a leader in community software for digital marketing and support communities. Its social software solutions help bring together modern collaboration technologies into a single integrated suite that includes social applications and social services that enable organizations to create communities of interest for their customers. Telligent’s solutions include both external customer and internal employee communities.


Connect everyone in your company and turn ideas into action. Through group discussion, a personalized News Feed, and voice and video calling, thousands of companies use Workplace to work together and get more done. Workplace is separate from your personal Facebook account and has enterprise-ready security and privacy controls.

Leadership Team

We believe working together makes work better.

We are a tight-knit team of social business experts and advocates, collaboration enthusiasts. And our goal is to make you one too.

Andrew Kratz

Andrew Kratz, President

Andrew is the president and founder of Workbettr, Social Edge Consulting, and Avalaunch. His professional career has focused on solving business challenges with technology. Prior to this, Andrew spent five years at McGraw-Hill managing their corporate systems team. He also has 12 years of experience in Wealth Management IT at Merrill Lynch. His formal education consists of a BS in Computer Science from the College of New Jersey and an MBA in Finance from Rutgers University.

Monica Fahrer

Monica Fahrer, Vice President, Operations

Monica leads the operations team to ensure the business runs smoothly - from HR and legal to tool and vendor selection. Before Social Edge, Monica spent 13 years with Merrill Lynch in Asset Management and Private Client. She is a proud graduate of Rutgers University with a Mathematics major and Philosophy minor. She received her MBA from the Graduate School of Management at Rutgers University.

Brooks Jordan

Brooks Jordan, Vice President, Business Development

Brooks is a business development lead and social business strategist passionate about making organizations smarter and more nimble through social collaboration software. Brooks launched a social business platform from scratch at BlackRock, the largest asset management firm in the world, and helped build it into a thriving online community for 10,000+ employees.

Xena Lappin

Xena Lappin, Vice President, Business Development and Customer Success, EMEA

Xena has worked in the enterprise social space with multiple small, medium and large enterprise companies as business sponsor, practitioner, and business adoption & strategy consultant. She is passionate about driving business excellence and challenging the status quo. She strongly believes that companies succeed when they enable their employees and customers to collaborate and work better together. 

John Reynolds

John Reynolds, Vice President, Technology

John has served in many Information Technology roles for nearly 20 years, including Application Development, Quality Assurance, Systems Integration, Sales Engineering, Project Technical Leadership, and Research & Development. Since 2010, John has focused on enterprise communities, developing applications on the leading software platforms for both internal interactive intranets and external customer communities.

“The strength of the team is each individual member. The strength of each member is the team.”  

- Phil Jackson

Contact Us

79 Madison Avenue

New York, NY 10016 USA

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